MaisonKova

01 — Overview

A complete identity concept for a contemporary jewellery maison — a study in how little a luxury brand needs to say.

02 — The Idea

Design a system luxurious at favicon size and at billboard scale, with typography doing the work that imagery usually does.

03 — Direction

A wordmark-led identity with a sculptural monogram, designed to be engraved, embossed and animated with equal ease.